Flowancy
Why Your Pop-Up Is Stuck Under 5% — And The 4-Screen System That Gets To 12%
Why Your Pop-Up Is Stuck Under 5% — And The 4-Screen System That Gets To 12%
Why Your Pop-Up Is Stuck Under 5% — And The 4-Screen System That Gets To 12%
The exact offers, form structure, Klaviyo settings and test order we use to build pop-ups that convert — even if yours is sitting at 2% right now.
You Don't Need More Traffic Before You Fix This.
You Don't Need More Traffic Before You Fix This.
Most e-commerce brands are spending money to get people onto their website — and then letting the vast majority leave without capturing them.
Most e-commerce brands are spending money to get people onto their website — and then letting the vast majority leave without capturing them.
If only a small percentage of visitors buy on their first visit, your pop-up is responsible for giving the other visitors a reason to stay connected to your brand.
If only a small percentage of visitors buy on their first visit, your pop-up is responsible for giving the other visitors a reason to stay connected to your brand.
The problem is that most pop-ups are built around the wrong things:
The problem is that most pop-ups are built around the wrong things:
A generic “Subscribe to our newsletter” message
A generic “Subscribe to our newsletter” message
An offer nobody actually wants
An offer nobody actually wants
Too many fields on one screen
Too many fields on one screen
Too much copy
Too much copy
Poor timing
Poor timing
No proper follow-up after the opt-in
No proper follow-up after the opt-in
Random A/B testing without a hypothesis
Random A/B testing without a hypothesis
Optimising the design before fixing the offer
Optimising the design before fixing the offer
Asking for email and phone at the same time
Asking for email and phone at the same time
The result?
The result?
You're paying to acquire visitors who disappear before you ever get another chance to sell to them.
You're paying to acquire visitors who disappear before you ever get another chance to sell to them.
The Ecom Pop-Up Playbook Shows You How To Fix The Highest-Leverage Part Of Your Email Acquisition System.
The Ecom Pop-Up Playbook Shows You How To Fix The Highest-Leverage Part Of Your Email Acquisition System.
Inside, you'll see how to build a pop-up that doesn't simply ask:
Inside, you'll see how to build a pop-up that doesn't simply ask:
“Want to subscribe to our newsletter?”
Instead, you'll learn how to turn the pop-up into a structured conversion mechanism that moves visitors through a sequence of small commitments.
Instead, you'll learn how to turn the pop-up into a structured conversion mechanism that moves visitors through a sequence of small commitments.
Offer → Email → Phone → Inbox
Offer → Email → Phone → Inbox
Each screen has one job.
Each screen has one job.
Each click creates another layer of commitment.
Each click creates another layer of commitment.
And instead of trying to convince someone to complete an entire form at once, you simply give them a reason to take the next step.
And instead of trying to convince someone to complete an entire form at once, you simply give them a reason to take the next step.
Inside The Free Playbook, You'll Discover:
Inside The Free Playbook, You'll Discover:
The Maths Behind Your Pop-Up
How To Choose An Offer People Actually Want
The Anatomy Of A High-Converting Pop-Up
The 3-Second Test
The Exact Klaviyo Setup
How To A/B Test Without Guessing
The Numbers That Actually Matter
What Happens After The Opt-In
The 20-Point Pop-Up Audit
The Maths Behind Your Pop-Up
How To Choose An Offer People Actually Want
The Anatomy Of A High-Converting Pop-Up
The 3-Second Test
The Exact Klaviyo Setup
How To A/B Test Without Guessing
The Numbers That Actually Matter
What Happens After The Opt-In
The 20-Point Pop-Up Audit
This Isn't A Fluffy “10 Pop-Up Tips” PDF.
This Isn't A Fluffy “10 Pop-Up Tips” PDF.
It's designed to be used.
It's designed to be used.
Inside you'll find practical diagrams, frameworks, examples and implementation guidance covering the pop-up leverage pyramid.
Inside you'll find practical diagrams, frameworks, examples and implementation guidance covering the pop-up leverage pyramid.
Because not every optimisation deserves equal attention.
Because not every optimisation deserves equal attention.
The playbook explains why the offer and structural decisions should be addressed before you spend hours debating colours and button gradients.
The playbook explains why the offer and structural decisions should be addressed before you spend hours debating colours and button gradients.
This Playbook Is For You If...
This Playbook Is For You If...
You already have meaningful traffic coming to your store.
You already have meaningful traffic coming to your store.
Your pop-up is converting below where you think it should.
Your pop-up is converting below where you think it should.
You're sitting around 2–5% opt-in and want to understand what's holding it back.
You're sitting around 2–5% opt-in and want to understand what's holding it back.
You're offering a discount but aren't sure it's the right offer.
You're offering a discount but aren't sure it's the right offer.
Your pop-up asks for too much information at once.
Your pop-up asks for too much information at once.
You're collecting emails but not enough phone numbers.
You're collecting emails but not enough phone numbers.
You're running A/B tests without knowing what the results actually mean.
You're running A/B tests without knowing what the results actually mean.
You want more subscribers without simply buying more traffic.
You want more subscribers without simply buying more traffic.
You use Klaviyo and want a practical implementation framework.
You use Klaviyo and want a practical implementation framework.
You want a system you can hand to your marketer, designer or developer and actually build.
You want a system you can hand to your marketer, designer or developer and actually build.
Want To See What's Wrong With Your Pop-Up?
Want To See What's Wrong With Your Pop-Up?
Get the Ecom Pop-Up Playbook for FREE.
Get the Ecom Pop-Up Playbook for FREE.
Inside you'll get the frameworks, diagrams, examples, settings, testing methodology and audit needed to build a better-performing pop-up system.
Inside you'll get the frameworks, diagrams, examples, settings, testing methodology and audit needed to build a better-performing pop-up system.